Wednesday, March 29 3:50 PM - 5:00 PM Track IV: Understanding the Integrated DTV, Broadband & Mobile Customer Experience: Demands in Design and Delivery of Content, Products and Services Homes are being "invaded" by set-top boxes, DVRs, satellite TV receivers, broadband modems, VoIP adapters, WiFi networking gear, media gateways, digital music adapters--not to mention PCs, HDTV home entertainment systems and wireless phones. Many consumers are daunted by the number of devices and related services available, as well as by the complexity of connecting and using them. Increasingly, consumers are looking for help. For example, only 45% of consumers say they plan to install their own home entertainment equipment. Confusion and uncertainty surrounding the choices available (what standards, what manufacturers, where to buy, how to service) are creating new "pain points," and are suppressing consumer adoption and spending on these new products and services. This panel will explore the implications of emerging complexity for industry players seeking to successfully address consumer needs. How do these new "pain points" create opportunities for software developers, equipment vendors, service providers, and retailers? Which players are best positioned to meet consumer needs for installation, repair and maintenance of home communications and entertainment equipment? What services (e.g., installation, support, in-home repair) are consumers willing to pay for? What successful business models are likely to emerge? What will be the key success factors, and who will win? Tim Napoleon, Product Line Director, Akamai Jay Fausch, Senior Director of Strategic Marketing, Fixed Communications Group, Alcatel Adrian Sexton, Vice President, Digital Media, Lions Gate Entertainment Patrick Mahoney, Corporate Strategy Manager, HELIO Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator Adrian Sexton is the Vice President of Digital Media at Lionsgate Entertainment (NYSE & TSX: LGF), which creates, produces and distributes a broad range of motion picture, television and other filmed entertainment content worldwide. Formerly the Executive Director of Business Development for Lionsgate, Sexton spearheads the studio’s interaction with strategic technology partners in digital content marketing, advertising and distribution. He directly advises top management on digital strategy and identifies multiple-platform distribution, marketing and online sales opportunities for Lionsgate’s 5000+ title film library in such high-growth markets as web, mobile, digital cinema, anti-piracy/peer-to-peer and IPTV. Since joining Lionsgate, the market capitalization of the company has risen from $80 million to $1.2 billion dollars. Sexton oversees the day-to-day production, operations, programming, media planning and business development for all of Lionsgate’s online and mobile properties including such titles as American Psycho, Academy Award winner Monster’s Ball, Fahrenheit 9/11, the interactive Clio-awarded Saw and Saw II, Diary of a Mad Black Woman, Quentin Tarantino’s Hostel, Madea’s Family Reunion, and 2005 "Best Picture" Academy Award winner Crash. Jay Fausch is Senior Director of Marketing at Alcatel's Fixed Communications Group in Raleigh, NC, where he is responsible for leading the company's global strategic marketing efforts focusing on broadband access and DSL. Prior to joining Alcatel, he held key management positions at Lucent, Paradyne, Racal Data Communications and Westell Technologies. Jay is a DSL Forum Ambassador and is Chairman of the DSL Forum's Marketing Committee. He also sits on the Board of Directors of the Fiber to the Home Council. Jay received a Bachelor of Science degree in Electrical Engineering from Duke University and a Masters in Business Administration from the University of North Carolina at Chapel Hill. Jay is an acknowledged expert on wireline broadband access and a frequent speaker at industry conferences. Patrick Mahoney, Corporate Strategy Manager, HELIO: Patrick Mahoney manages corporate strategy and development for HELIO, Inc. (formerly SK-EarthLink), a joint venture between EarthLink and SK Telecom, one of the most advanced mobile operators in the world. Mahoney is responsible for developing and implementing corporate strategic initiatives, evaluating the competitive landscape and business development for Helio's content services. Prior to Helio, Mr. Mahoney worked as a senior analyst at Yankee Group, a leading market research firm. While at Yankee Group, Mr. Mahoney was responsible for managing consumer broadband and digital media distribution research. During his tenure at Yankee Group, Mr. Mahoney's expertise was quoted in many of the leading global publications and on broadcast network news. He has also worked as a consultant for ADVENTIS, focusing on digital content distribution models for global communications providers. Mahoney holds a BA from Boston College. Jonathan Hurd, Director, Altman Vilandrie & Company: Mr. Hurd works with clients in the communications, media and computing industries to develop and deploy breakthrough marketing and corporate growth strategies. Mr. Hurd draws on more than twenty years of consulting and industry experience in communications services and equipment, publishing, software and computer peripherals. Prior to joining Altman Vilandrie, he was a Vice President with Adventis and a partner in the communication, information and entertainment practice of Mercer Management Consulting. Mr. Hurd received a B.S. from MIT and an M.B.A. from Harvard Business School.