Wednesday, March 29 3:50 PM - 5:00 PM Track III: Behind the Digital Home & Mobile Consumer: Chips, Microprocessors & Optical Technology Define the Future of Entertainment - from DVDs, MP3s, HD & Set-Tops to Games, PDAs and PCs The advancements being made in the basic technologies which are the foundations of our consumer electronics, PC, mobile and games devices are coming about now more quickly and abundantly than ever. Whoever said that the progress we’ve made in the past ten years will be doubled or tripled in the coming decade may have underestimated the technology timetable. From chip sets to hard drives, our entire CE and entertainment future is about to empowered. We are pleased to welcome the technical experts to this session who will explain what our future holds. Jeroen Brouwer, Director of Business Development, BU Home, Philips Semiconductors Dr. Nikhil Balram, General Manager, High-Definition Products Division, National Semiconductor Corporation Jose V Tormo, Jr., Manager, Business Strategy, Digital Media & Pervasive Computing Group, AMD Sandip H. Mandera, Product Manager, Digital Media Products and Infrastructure, Intel Corporation Berardino Baratta, General Manager of Multimedia Applications Division, Wireless & Mobile Systems Group, Freescale Semiconductor, Inc. Brian Heuckroth, Vice President, Marketing, Magnum Semiconductor Antonette K. Goroch, Senior Analyst, Digital Tech Consulting, Moderator Sandip H. Mandera, Product Manager, Digital Media Products and Infrastructure, Intel Corporation. He is responsible for enabling ISVs on digital home technologies (UPnP, DTCP/IP), developing enabling strategies and evangelizing digital home technologies. He has over 8 years of experience in software and technical marketing combined. In the past, he led Intel's marketing representation on Web services standards - UDDI.org and later OASIS UDDI during 2002 and 2003. He has spoken at leading conferences like Software Development Conference & Web Services World XML and Web Services Conference, contributed to a book chapter in the notable XML Handbook (5th edition) and his articles have appeared in leading magazines like IDS, DevX and JavaWorld. He holds an M.B.A. from Southern Methodist University, M.S. in Computer Science and Engineering from The University of Texas at Arlington and a B. Tech. in Electrical and Electronics Engineering, Regional Engineering College, Calicut, India. Jeroen Brouwer, Marketing Director Digital TV Americas, Philips Semiconductors: In this capacity, Jeroen is responsible for development and management of the Digital TV product offering and roadmap. Prior to joining Philips Semiconductors, Mr. Brouwer held various positions in business development, product management and marketing at the Philips Consumer Electronics Set Top Box group. In addition, he held software project management and engineering positions at Philips Medical Systems. Mr. Brouwer holds an M.S. in computer science and a P.D.Eng. in computer science from Eindhoven University of Technology in the Netherlands. Berardino Baratta, General Manager of Multimedia Applications Division: Wireless & Mobile Systems Group, Freescale Semiconductor, Inc.: Berardino Baratta is the general manager of the Multimedia Applications Division MAD of the Wireless and Mobile Systems Group (WMSG) at Freescale Semiconductor. Mr. Baratta heads a global organization chartered to drive highly integrated multimedia platform solutions into existing and new consumer market segments. Previously, Mr. Baratta served as director of strategy and business development for WMSG. In this role, he was responsible for the development and communication of WMSG’s strategic vision, as well as building the key partnerships required to execute on the vision. Prior to Freescale, Mr. Baratta served as the Vice President of research and development for Metrowerks where he grew the engineering organization from 25 people to over 250. From 2000 until his departure in early 2004, Mr. Baratta was Chief Technology Officer, driving Metrowerks strategic vision as well as incubating the growth of new businesses in services and Linux solutions. Mr. Baratta holds a Bachelor of Science degree in mechanical engineering from McGill University. Jose V Tormo, Jr., Manager, Business Strategy, Digital Media & Pervasive Computing Group, AMD: Jose Tormo assumed the role of Manager, Business Strategy, for AMD’s Digital Media & Pervasive Computing Group in September 2005. In this role, Mr. Tormo is responsible for providing guidance on AMD’s strategic initiatives for consumer digital media applications. Before joining AMD, Mr. Tormo was the director for business strategy for Dell’s Enterprise Product Group, guiding market and competitive intelligence and business planning for servers and storage offerings. At Motorola for nine years, Mr. Tormo served in numerous roles in the Information Systems Group and Personal Communications Sector. Additionally, Mr. Tormo worked with Lochridge & Company, a management consulting firm, helped launch Mattek Corporation, and also worked with Hewlett Packard, International Rectifier, and General Electric. Mr. Tormo received a bachelor and master degree in chemical engineering from the Massachusetts Institute of Technology. He received an MBA from Stanford University. Dr. Nikhil Balram, General Manager, High-Definition Products Division, National Semiconductor Corporation: Nikhil Balram has over 16 years of experience in the area of digital signal/image/video/display processing and is a well-recognized figure in the display and consumer electronics industries. He has served as an executive and officer of 4 public companies in these industries - Faroudja, Sage, Genesis Microchip, and SONICblue. He began his career at IBM where he worked as a Video/Graphics VLSI architect developing next-generation multimedia processors. After IBM, he worked at Kaiser Electronics as a Video/Graphics Architect. Next, he joined S3 Inc., where he occupied various technical and marketing roles including Director of Systems Architecture and Manager of the Video Group. He left S3 to join Faroudja Laboratories as Vice President of Advanced Technology. He was responsible for conceiving and driving the company strategy to transform Faroudja from a high-end niche video systems provider to a mainstream consumer IC vendor. While at Faroudja, he played a major role in the creation of Video2000, the first comprehensive video benchmark in the PC industry, launched in February 2000. The video quality test patterns authored by him have become a defacto benchmark widely used in the consumer electronics and display industries. After Sage Inc, merged with Faroudja, he served as Executive Vice President and General Manager of the newly formed Consumer Products group. Under his tenure, the company developed 4 product families including the FLI2200 and FLI23xx, and achieved design wins in over 80 products from over 20 top CE OEMs, such as Samsung, Panasonic, Philips, Sharp, Mitsubishi, Kenwood, Denon, LG, Toshiba, Epson, InFocus, Nintaus, Xoceco, Skyworth and others, in DVD players, flat panel LCD and Plasma TVs, digital TVs, and digital projectors. He conceived and launched the highly successful DCDi' branding strategy, which is now used by many leading OEMs. He also conceived and launched the Faroudja certification program and the Faroudja patent licensing program. After Genesis Microchip's merger with Sage Inc., he briefly served as Vice President of Consumer Products, responsible for defining and driving consumer ICs for the joint company. After leaving Genesis, he joined SONICblue as Vice President for Connected Home Products. He was responsible for the P&L for Connected Home products that included the acclaimed ReplayTV product-line. He managed and successfully launched SONICblue's first mass-market Digital Video Recorder, the RTV5000 series. He is currently employed at National Semiconductor as Chief Technology Officer of the Displays Group. He has a BS, MS. and Ph.D in electrical engineering, all from Carnegie Mellon University. Brian Heuckroth, Vice President, Marketing, Magnum Semiconductor: Brian Heuckroth, Vice President, Marketing, Magnum Semiconductor: Brian Heuckroth serves as Magnum's vice president of marketing. Heuckroth's experience spans 26 years in high-technology products and services, in both consumer and corporate markets. Upon the acquisition of Stream Machines in December 2001 by Cirrus Logic, Heuckroth became vice president of marketing for the Optical Products Division, leading marketing campaigns and focusing on its video recording products. He joined the Stream Machine team in April 2000 as vice president of marketing. From 1998 to 2000, he held the position of vice president of marketing and business development at Starlight Networks, the start up pioneer of MPEG-based streaming video. Serving as the group marketing manager for Sun Microsystems Network Systems Group from 1997 to 1998, Heuckroth brought its server products into the Telco and ISP markets. From 1988 to 1997, Heuckroth held a variety of marketing positions at Adobe Systems, where he introduced Windows applications to the graphics software markets, establishing the foundation for Adobe's electronic commerce operations. Previous experience includes a start up robotics systems company, Phase 2 Automation, Software Publishing Corporation and Hewlett-Packard. Heuckroth holds a BSEE from the University of Missouri, Rolla.