Wednesday, March 29 2:15 PM - 3:30 PM Track I: DRM Interoperability Challenge - Consumer Satisfaction - Consumer Confusion Development of DRM technology is just the first step to establish a viable environment for networked content. From a consumer standpoint, confusion and frustration are the consequences of a world in which DRMs are silos and non-interoperable. Consumers cannot be forced to make a technology decision when buying content, making DRM interoperability the coming challenge. The challenge extends beyond a mere technical problem. Even with technical interoperability, consumers will get confused if content from different system operators acts differently in the same home network. The failure of a consistent user experience will force the end user to scream "Uncle". In short, interoperability is a multi-faceted problem and the new challenge facing networked media. Talal G. Shamoon, Chief Executive Officer, Intertrust Scott Smyers, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics Brian Lakamp, Senior Vice President, Technology, Sony Pictures’ Digital Policy Group, Arnaud Robert, Director, Media Security, The Walt Disney Company Jim Burger, Member, Dow Lohnes & Albertson Martha Nalebuff, Director, Intellectual Property Guidance, Microsoft Corp, Moderator Jim Burger, Member, Dow Lohnes & Albertson: Jim represents technology and consumer electronics companies on intellectual property, communications, and government policy matters. Jim joined the firm’s Media, Information and Technology group in January 1997. For nine years before that, Jim was Senior Director in Apple Computer’s Law Department; his responsibility included worldwide telecommunications and intellectual property policy. Also, he was General Counsel for Europe and Latin America and responsible for worldwide government affairs. He was Chair of the Information Technology Industry Council’s Proprietary Rights Committee. Jim has participated extensively in such complex matters as, DVD content protection, the Secure Digital Music Initiative (SDMI), wireless data communications, the Copy Protection Technical Working Group (CPTWG), as well as representing information technology industry associations and individual IT companies before the FCC in proceedings such as Broadcast Protection, and Cable Plug & Play. Jim recently won FCC Broadcast Protection certification of TiVo’s technology in the face of MPAA and NFL opposition and filed an amicus brief in MGM v. Grokster on behalf of Intel in the Supreme Court. Jim is a Director of the DVD Association. Jim works, speaks, and writes extensively on legal and policy issues arising from the confluence of digital technology, telecommunications, entertainment, intellectual property, and government regulation. Martha Nalebuff, Director, Intellectual Property Guidance, Microsoft Corporation. Martha Nalebuff has focused on the development of rights expression language, and standards and policies for intellectual property protection… She has served in several business and technical management roles at Microsoft, including managing strategic partner relationships for the eBook team, and running the Windows Hardware Quality Labs…. Prior to Microsoft, was Vice President of a software and consulting firm, where she established and ran a leading POSIX compliance testing lab… Held positions at IBM and Hewlett-Packard, where she worked in speech recognition technology, and was active in the Unix standards community… Holds a bachelor’s degree in mathematics from Northeastern University… Featured speaker at industry events, including Seybold conferences, Broadcast Asia, Gilbane Conferences and the Silicon Valley Speaker Series. Talal G. Shamoon, Chief Executive Officer. Intertrust: Talal Shamoon joined Intertrust in 1997 and has been CEO since January 2003. He previously served as Executive Vice President for business development at Intertrust and was responsible for technology and business initiatives for the entertainment and media sectors. Prior to that, Shamoon was a research scientist, specializing in content protection and management technologies. Before joining Intertrust, he worked as research scientist at NEC Research in Princeton where he was one of the pioneers of spread spectrum media watermarking. Shamoon holds a B.S., M.Eng., and Ph.D. in electrical engineering from Cornell University. Brian Lakamp is the Senior Vice President of Technology for Sony Pictures’ Digital Policy Group. SPE’s Digital Policy Group was formed to coordinate digital policy across all Sony Pictures' businesses. Brian focuses on copy protection issues, but he also investigates emerging and disruptive technologies such as watermark fingerprinting and digital rights management. Brian also works on developing new business models around home networking to keep Sony Pictures ahead of the technological curve. Brian represents SPE in forums such as the Motion Pictures Association and the Copy Protection Technical Working Group. Brian also represents SPE in standards activities such as Digital Transmission Copy Protection (5C) and Advanced Access Content System (AACS). Scott Smyers, Vice President, Network & Systems Architecture Division, Sony Electronics Inc.: Scott Smyers joined Sony Electronics in 1994, and is now Vice President of the Network and Systems Architecture Division of the Platform Technology Center of America. Almost 20 years ago, Scott made the jump from academic research to industry, where he has since been very active in the areas of standardization, technology research and product development. Scott’s particular area of focus is system architecture, system I/O and interfaces. In the 1990's, he performed pioneering work in the area of IEEE 1394 and standards related to digital transmission (IEC61883). Through his leadership as chairman of the 1394 Trade Association's AV Working Group over the course of seven years, Scott has served a pivotal role in bringing about a suite of standards that define consumer device discovery and control. He also founded and chaired the Digital Transmission Discussion Group which resulted in the so-called "5C" a.k.a "DTCP" copy protection system. Scott has served as CTO and member of the Board of Directors of the 1394 Trade Association, and on the UPnP Steering Committee. He now serves as the chairman of the Board of Directors of the Digital Living Network Alliance (DLNA) and President of the DLNA Corporation, as well as the Chairman of the CE Linux Forum Steering Committee. Scott holds a BA in Physics and Philosophy from Cornell University, class of 1981. Arnaud Robert, Director, Media Security, The Walt Disney Company. Arnaud is involved in many aspects of content protection including corporate strategy, technology evaluations, disruptive technology advances, and representation at forums such as the MPAA and AACS. Arnaud has held senior positions at Thomson-Technicolor, Microsoft, Nagravision-Kudelski, and PublicMark. Arnaud has 8 patents and has published over 25 papers in the content protection area. Arnaud holds a PhD in Computer Science from the Swiss Institute of Technology.