Tuesday, March 28 9:00 AM – 10:15 AM Track III: Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and MVNO Options As hundreds of millions of consumers nationally and billions worldwide make and rely on mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting in a world of MVNO, Mobile Virtual Network Operators which may typically be a branded form of mobile access for the consumer to web based content access to the consumer which the service provider may enhance or simply enable. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Neil Edwards, General Manager, dot mobi Peter Bernard, Group Manager, Mobile and Embedded Devices Division, Microsoft Eric Harber, VP of Corporate and Business Development, Qpass Roger Cameron Wood, Executive Producer, Shu Entertainment Michael Grossi, Vice President, Business Development, HELIO, Inc. Clarke Keough, Managing Director, Oris Capital Tony Kern, Deputy Managing Partner, Technology, Media & Telecommunications and Americas Managing Partner, Media & Entertainment, Deloitte & Touche LLP, Moderator Peter Bernard, Group Manager, Mobile and Embedded Devices Division, Microsoft Corp.: As Group Manager for Application and Services Product Marketing at Microsoft Corp., Peter Bernard is responsible for marketing a range of innovative Microsoft applications as well as the developer platform that powers a wide variety of devices such as phones, personal digital assistants and portable media players. The division’s mission is to build a new platform business in areas such as Microsoft® Windows Mobile™-based Smartphones and Pocket PCs and a variety of embedded Windows® Powered devices running Windows CE and Windows XP Embedded. These devices support a range of usage scenarios such as mobile information work, media and entertainment, MSN® communications services, and line of business applications development, and can be used in different modes such as speech mode in cars or with location services while on the go. During the last 15 years, Peter Bernard has held a variety of pioneering positions in the mobile industry and has been granted several patents and has patents pending in areas including power management, electronic imaging and mobile security. Prior to Microsoft, Mr. Bernard was Chief Product Officer at Insignia, responsible for directing the definition, implementation and evolution of Insignia's J2ME and mobile device management products and marketing for mobile operators and device manufacturers. He served for three years on the Java Community Process Executive Committee, one of fifteen people that drive the definition of "what is mobile Java" and was actively involved in the QUALCOMM BREW and Symbian eco-systems. Prior to Insignia, Mr. Bernard served as Vice President of Products and Marketing at E-Color, a high performance image server software company. E-Color now powers Sprint PCS Vision's photo sharing service as part of Lightsurf, Inc. Previous to E-Color, Mr. Bernard was responsible for mobile and embedded marketing and product strategy at Phoenix Technologies for firmware solutions targeted at mobile consumer electronics and industrial devices. Mr. Bernard speaks regularly at wireless and telecom industry events and conferences. He holds a B.S. in Computer Engineering from Boston University. Neil Edwards, General Manager, mTLD: Neil Edwards joined mTLD in August 2005. He was formerly a managing director of Xian Group, providing business acceleration services to start-up companies in the wireless search and security areas with recent focus on the highly innovative markets of China, Korea and Japan. He previously held several senior operating positions in marketing, product management, general management, business development, and software development including six years as vice president for VeriSign’s Network Solutions and Naming & Directory Services (.com) division. He has extensive business experience in Asia, Europe and the United States. Neil’s educational background includes a Bachelor of Arts degree in mathematics from The Citadel in Charleston, South Carolina and graduate work at the executive MBA program at Duke University's Fuqua School of Business in Durham, North Carolina. Michael Grossi, VP of Business Development, HELIO, Inc.: As the vice president of business development at HELIO, Inc, Michael Grossi is responsible for driving strategic relationships with the company’s carriers, handset partners and content partners to ensure a differentiated brand experience in the marketplace. Prior to joining HELIO, Michael was a vice president/partner at Adventis, a leading management consultancy to the converging telecom, computing and media industries. As the company’s wireless practice leader for North America, Michael was an early architect of the MVNO movement in the United States, helping develop or advise more than a dozen brand entrants, including several existing MVNOs, such as VirginMobile, Boost and OnStar. While at Adventis, Michael was managing director of Equity Ventures Practice where he worked with venture capital/private equity firms and their portfolio companies looking to launch wireless businesses. He provided strategic guidance to leading wireless and wire-line carriers, including Sprint, Nextel, SBC, British Telecom, Bellsouth and Bell Canada. Michael was a captain in the U.S. Air Force, where he led program management and financial functions for several technology-focused defense programs within the Intelligence and Space Commands. He received a BS/BA degree in finance from Villanova University and an M.B.A. degree with a concentration in finance from Bentley College. Clarke Keough, Managing Director, Oris Capital: Mr. Keough, age 42, is a former Managing Director of Allen & Company, with extensive knowledge of the media and technology industries. Over his career at Allen, Mr. Keough worked in numerous areas, including new business generation, corporate finance, mergers and acquisitions and direct investments, where he managed the firm’s relationships with numerous money managers, both public and private. In addition, Mr. Keough managed a number of large corporate relationships, including, Home Depot, McDonalds, Cirque du Soleil and Wal-Mart. Within over 15 years at Allen, Mr. Keough worked on transactions and financings for Coca-Cola Enterprises, Imagine Films, Tri-Star Pictures, The Washington Post Company, IAC Inter-Active Corp., Corbis, the digital imaging company owned by Bill Gates, and DIC, one of the largest library of children’s animated television in the world. Mr. Keough earned a B.A. from the University of Notre Dame, and received his M.B.A. degree from the Kellogg Graduate School of Management at Northwestern University. Eric Harber is Vice President of Corporate and Business Development at Qpass, a global leader in mobile commerce solutions. In his role he provides worldwide leadership for partnerships, strategic investments, mergers and acquisitions, licensing, and all strategic alliances. Eric has almost 20 years of extensive management experience creating, building and launching products, services, and companies globally. His industry expertise spans mobile, telecommunications, networking, media and entertainment, and e-commerce. Prior to joining Qpass, Eric was General Manager and Executive Vice President of ChannelAdvisor Corporation, where he built relationships with customers and partners including Google, eBay, Amazon, Motorola, Sprint, Sears and IBM, establishing ChannelAdvisor as a leader in e-commerce/online marketplace software and services. Previously, Eric helped to start, grow, and lead Pinpoint Networks (now Motricity). Eric held various executive leadership positions there, formulating strategy, driving execution by successfully selling to major mobile operators, and managing dramatic growth for the company. Eric was also part of the original executive team that built and successfully sold Netsation, a venture-backed networking software company, to Nortel Networks. He subsequently held global marketing responsibility at Nortel and also brings expertise from his leadership positions at Citigroup, Andersen Consulting (now Accenture), and his own consulting firm. Eric has held several board and corporate advisory board positions, and currently serves on the Americas board of the Mobile Entertainment Forum. Eric studied at Oxford University and earned a degree in Engineering from Stanford University, as well as an MBA from Duke University. Eric is an author, lecturer, and frequent speaker on a variety of global industry topics including mobile and media issues. Roger Cameron Wood, Executive Producer, Shu Entertainment: Roger Wood is responsible for product management, entertainment production, and marketing for AIRMEDIA. Mr. Wood began his entertainment and telecom career in 1985, and his experience spans nearly 200 countries. Most recently, Wood was COO of the Media, Entertainment & Technology Practice for Willis Group - a leading British consulting firm where he advised motion picture, television, music, videogame and advertising agency clients on executive risks and corporate governance. Previously, he served as Corporate Vice President of Global Marketing for Reebok International, where he launched Reebok’s internet presence in almost 40 of the 184 countries where the company did business. He was also Director of International for predecessor companies to T-Mobile (Omnipoint, Voicestream, Aerial and Powertel.) He began his wireless career leading the Marketing & Strategy department for the iDEN division of Motorola, which held majority ownership of Nextel. He was educated at Morehouse College, Columbia University and Harvard Business School. Tony Kern is the U.S. Deputy Managing Partner for Technology, Media & Entertainment and Telecommunications, the Americas Managing Partner for Media & Entertainment, Deloitte & Touche LLP. In these roles, his engagements include management consulting, restructuring, operational optimization, strategy and business planning, and merger and acquisition planning and integration. With nearly 30 years experience in the technology, media and entertainment and telecommunications industry, he has directed worldwide projects for telecommunications providers, cable television operators, wireless services providers, broadband operators, broadband companies, regional bell operating companies, broadcasters, content providers, satellite operators, device manufacturers and major financial institutions. Tony began his career in the radio broadcast industry where he has over 15 years experience, ranging from co-hosting the first rock simulcast from the Washington Mall to operations director of ABC and NBC. Tony has lectured on various technology, media & entertainment and telecommunications topics and teaches several advanced industry seminars on media and technology. He is a recognized industry expert by the U.S. Federal Courts in matters of technology, media and entertainment and telecommunications management, transactions and value. He has been interviewed by The Wall Street Journal, Fortune Magazine, CNBC, MSNBC, NPR, The Americas Network, The Washington Post, Broadcasting and Cable Magazine, and many other industry publications.