Tuesday, March 28 3:50 PM - 5:00 PM Track II: Strategies in Wireless Devices and Services - from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion The wireless experience is merging with entertainment consciousness. What was thought to be absurd two years ago is now fait accompli. The mobile device is about to reinvent itself once again to include the full range of entertainment dynamics, from the functionality of a radio or MP3 player to the video quality of a DVD player. Video phones will be for watching TV, watching friends on vacation and for watching movies. Mobile devices will range from the mini, the micro to the mini-laptop, perfect for watching full-featured live sporting events. Music will be accessed via the mobile device. Video shopping will be become a factor in the marketplace. The parameters of the mobile audio and video experience are only now beginning to be understood. Dave Ulmer, Senior Director of Marketing, Digital Media Services, Motorola John Forslund, Group Manager, Branded Content, Forum Nokia Americas Avner Goren, Worldwide Director, Cellular Systems Marketing, Wireless Terminals Business Unit, Semiconductor Group, Texas Instruments JH Kah, VP, Global Business, SK Telecom Matthew Feldman, President and CEO, Versaly Entertainment Luis Ubinas, Director, West Coast Media Practice, McKinsey & Co, Moderator George Linardos, Sr. Business Development Manager, Branded Content, Nokia As Sr. Business Development Manager, Branded Content for Nokia, George Linardos is charged with driving content deals and partnerships for Preminet and Forum Nokia with major media and entertainment companies. Mr. Linardos came to Nokia from a similar position at Macromedia as Director of Programming. Prior to joining Macromedia, George formed and ran the New Media division of HSI Productions Inc., one of the largest television commercial and music video production companies in the world. At HSI, he oversaw a diverse slate of forward thinking ventures in the areas of Internet content, videogames, and branded entertainment. George was originally a feature film executive and producer for Academy Award winning filmmaker Oliver Stone and then in partnership with actor-filmmaker Ben Stiller. Some of the projects he helped develop and produce include "The People vs. Larry Flynt," "Zoolander," and the Emmy and Golden Globe winning HBO film "Indictment: The McMartin Trial." Dave Ulmer, Senior Director of Marketing, Digital Media Services, Motorola: Dave Ulmer, Senior Director of Marketing, Digital Media Services, Motorola, is leading the company’s global marketing efforts for seamless music solutions that span across the home, phone, and automobile. This group has recently introduced iRadio, Motorola's revolutionary new system to deliver 100s of digital radio channels to mobile phones and existing car stereos. A veteran of the digital music market, Dave has held a variety of executive roles with wireless, hardware, and software companies, including as General Manager for Adaptec Software, initiating its spinout to form today’s Napster. Dave has a long history of championing and chaperoning leading edge products into mainstream consumer markets. JH Kah, VP, Global Business, SK Telecom: JH Kah currently heads global business at SK Telecom, world leader in CDMA telecommunication. Previous to current position, he was in charge of Data Business Strategy rolling out June, SKT's 3G service. Before joining SK Telecom, he was EVP at SK Communications, internet portal subsisdiary of SK Telecom. He was CEO of Lycos Korea until it was merged with SK Communications. JH also worked as an attorney at Skadden, Arps, Meagher and Flom LLP during 90s specializing in M&A and corporate finance in telecommunication and technoology sector. Avner Goren, Worldwide Director, Cellular Systems Marketing, Wireless Terminals Business Unit, Semiconductor Group, Texas Instruments: Avner Goren is worldwide director for Texas Instruments Cellular Systems strategic marketing. He is responsible for driving TI’s future wireless terminals architectures, including TI’s OMAP™ application processors and 2.5G and 3G chipsets. A recognized industry expert and frequently quoted TI spokesperson, he has more than 21 years experience focused on DSP and microprocessor architectures, communication and wireless systems. Mr. Goren is also a senior member of TI’s technical staff and holds 10 patents in the areas of chip architectures and communication systems. Prior to joining TI in 2002, he spent two years as vice president of marketing and applications for Lenslet, an Israeli-based start-up focused on optical-based digital signal processing engines. Before joining Lenslet, Mr. Goren spent 13 years at Motorola, where he held a number of progressively responsible positions in DSP engineering design, DSP design management and marketing. In his final role as strategic marketing manager, he was responsible for defining product roadmaps for the company’s DSP and PowerPC-based devices. Mr. Goren was also highly involved with Motorola’s StarCore initiative, serving on its technical board of advisors. Mr. Goren was also a member of Motorola’s scientific and technical society. Mr. Goren graduated from Technion, Israel’s Institute of Technology, in Haifa, Israel, where he majored in electrical and computer engineering. Matthew Feldman, co-founder, President and Chief Executive Officer, helped launch Star Trek into the mobile entertainment world. In addition to his corporate duties, Mr. Feldman works directly with Versaly’s major brands, including Fear Factor, Access Hollywood, Telemundo, Gumby, Speed Racer and numerous music publishers/labels. Prior to Versaly Entertainment, he previously founded, managed and successfully sold two companies. In 1998, Mr. Feldman founded and served as CEO of Tufans Technology Corporation, a web-based file storage company, acquired by McAfee.com (NASDAQ:MCAF) in June of 2000. Mr. Feldman also co-founded Mosaic Information Technologies, a videoconferencing developer and manufacturer in 1992, acquired by a Dallas-based public telecommunications equiptment company in March 1996. Feldman holds a B.S. in Mechanical Engineering from Carnegie-Mellon University and a M.S. in Computer Science from Stevens Institute of Technology. Luis Ubiñas is a Director in McKinsey & Company’s West Coast Media, Entertainment and Technology Practice, dividing his time between offices in San Francisco and Los Angeles and also overseeing the practice in Seattle and Denver. Since joining the Firm in 1989, he has focused on serving media, communications and technology companies undergoing major change –entering or exiting businesses or redesigning core processes. Luis has extensive experience in the telecommunications and cable industries: helping build consumer high-speed data businesses; introducing advanced digital set-top boxes and services; and, now, helping design the early VOIP trials. In cable operations, he has worked with MSOs across a broad range of activities, including channel line-up standardization, rebuild prioritization, and purchasing. Luis’ work for other media companies has been operations-focused, helping several newspapers improve circulation and advertising sales and working with content companies to improve international distribution and developing digital distribution strategies. For technology companies, Luis has worked with early entrants in the home networking, digital set-top box manufacturers and other hardware providers. In addition, he has served a large number of technology start-ups as part of his work with venture capital firms. Before joining McKinsey, Luis worked at Booz, Allen & Hamilton, concentrating on marketing and strategy assignments. He also worked briefly as a reporter for the Los Angeles Times, The Wall Street Journal, and as assistant to the CEO of the Honduran beer and soft drink (Coca-Cola) monopoly. Luis has an A.B. in government, magna cum laude, from Harvard College, and an M.B.A. (Baker scholar) from Harvard Business School. He currently serves on the Boards of the Digital Coast Roundtable in Los Angeles and the SteppingStone Foundation in Boston.