Thursday, March 30 9:30 AM - 10:45 AM Track III: Protecting Your Intellectual Property - The Policies and Technologies for Managing Risk Content is at the core of the problem. It’s not just music and the Net anymore, now it’s about content, video, audio text, rights of the individual – in a cross-platform universe of DVD, TV, Cable, Broadband, Mobile and the Net. Protecting your Intellectual Property is at the forefront of both the bottleneck of what keeps content from the consumer as well as at the crux of what will make the system work for all parties in an agreeable revenue sharing model. The industry, the content companies, the technology companies, the advisory and legal communities are all playing key roles in the process of reaching and discovering solutions. In this session, we bring together a fascinating and highly experienced group of leading figures in the world of Intellectual Property. We welcome them and look forward to an engrossing discussion. Russell P. Reeder, Chairman and CEO, RightsLine, Inc. Mark Ishikawa, CEO, BayTSP Russ Frackman, Partner, Mitchell, Silberberg & Knupp Paul Rasmusson, Senior Manager, Media & Entertainment, Deloitte Consulting LLP Shaun Abrahamson, Director, Digital Strategy and Development, SafeNet Mike McGuire, Research Director, GartnerG2, Moderator Paul Rasmusson is a Senior Manager in Deloitte Consulting’s Media & Entertainment practice. He has over 20 years of experience managing large and complex IT initiatives, providing executive management of IT organizations for Media and Entertainment firms, and evaluating emerging technology in support of business goals. Paul’s work at Deloitte Consulting has focused on assisting media clients to develop technology strategies that address changing business and content distribution models. Paul is one of the organization’s practice leaders in the area of Intellectual Property Management (IPM) and works closely with clients to develop integrated process, organizational, and technology strategies to implement enterprise-wide IPM solutions. Prior to joining Deloitte Consulting, Paul was the Group Information Officer for Universal Pictures. He was responsible for IT Strategy, Systems Development, Operations, and User Support, and for Universal Pictures including Universal’s Global Theatrical and Home Video businesses. Mark Ishikawa, Chief Executive Officer, BayTSP, Inc.: Mr. Ishikawa is an expert in the fields of Internet content distribution, spidering, peer-to-peer (P2P) applications, digital rights management and database design, and has served in a variety of executive level positions in numerous Silicon Valley technology companies. Over the course of his nearly two decades in the computer services industry, Mr. Ishikawa has engineered and managed large-scale databases, wide-area networks, and encryption systems for organizations ranging from the U.S. Department of Defense to Hewlett Packard. Prior to founding BayTSP in 1999, he served as Chief Operating Officer of Infonent.com. He has served as an expert witness for the Justice Department on peer-to-peer technologies and has spoken on file sharing, digital intellectual property protection and online privacy and anonymity at universities and conferences around the country. Mike McGuire is a research director for GartnerG2's Media vertical practice. He is responsible for the Media team's coverage of the online music segment, and of the legal and regulatory issues facing media companies. Topics included in his research agenda include consumer adoption of online music services, the effects of P2P technologies on the media-industry and emerging business models. Mr. McGuire and Allen Weiner are responsible for Gartner's "Media Titans" research thread. He is also Gartner's research liaison with the Berkman Center for Internet and Society at Harvard Law School. Before re-joining Gartner in 2000, Mr. McGuire worked with mobile computing start-ups in the Bay Area and Southern California. He was at Dataquest from 1994 through 1997 as senior and principal analyst for the mobile computing program. B.A., Journalism, San Jose State University Shaun Abrahamson, Director, Digital Strategy and Development, SafeNet: Mr. Abrahamson has built a career focused on understanding, measuring and capitalizing on the impact of enabling technologies on both emerging and established industries. In his current position, Mr. Abrahamson leads new business initiatives for SafeNet’s Rights Management division and presently focuses on opportunities in P2P (peer-to-peer) distribution and promotion. Prior to this, he served as Vice President, Business Intelligence at MediaSentry where he developed the intelligence research and reporting services for the company’s content protection solutions. In addition, Mr. Abrahamson has invested in and advised a number of media and technology startups. Such companies include StarMedia (acquired by Wanadoo) for whom he managed the development of mobile and online services, and Oculus Technologies, a company he co-founded to commercialize P2P technology for use in engineering design and decision support. P2P technologies and applications were also the subject of his research at MIT where he received an MS in engineering. Mr. Abrahamson has written on the subject of P2P applications for engineering as well as content distribution and has been published in academic and commercial publications, including Computer Aided Design, MusicAlly and The Economist Group Intelligence Unit. Los Angeles Media Center office. Russ Frackman, Partner, Mitchell, Silberberg & Knupp: A litigator at Los Angeles-based Mitchell, Silberberg & Knupp LLP since 1970, Mr. Frackman has combated content piracy on behalf of the entertainment industry for over thirty years. Mr. Frackman's career experiences range from swap meet raids to recover pirated goods to establishing critical case law, including such landmark decisions as Fonovisa, Inc. v. Cherry Auction, Inc., (9th Cir. 1996), A&M Records, Inc. v. Napster, (9th Cir. 2001), 321 Studios v. MGM, et al. (N.D. Cal. 2004), Rossi v. Motion Picture Association of America Inc., (9th Cir. 2004) and MGM Studios, et al. v. Grokster, Ltd, et al., (U.S. Supreme Court 2005). Practicing in the areas of copyright law, content piracy, trademark law, and unfair competition, Mr. Frackman represents motion picture studios, record and music publishing businesses, as well as individual artists, actors, producers and writers. Mr. Frackman earned a B.A. from Northwestern University in 1967 and a J.D. from Columbia University School of Law, cum laude, in 1970. Russell P. Reeder is the Founder, Chairman and CEO of RightsLine, Inc., the patent holder of IP Database Navigation. RightsLine’s business applications software enabling companies to increase revenue and lower operating cost from licensing content, trademarks, and copyrights. In a time when shareholders are pushing management to do more with less, RightsLine provides the first software solution focused on increasing revenue from content and all types of Intellectual Property while driving down overhead costs. From automating licensing and sales divisions to improving financial accountability, RightsLine provides a proven set of rights management, licensing and royalty products, allowing customers to increase revenue, satisfy compliance requirements and improve efficiencies.