Monday, March 27
4:10 PM – 5:15 PM
Session B:
Mobile Video: Ready for Primetime
Mobile Video is Rapidly Emerging as a unique Consumer Content Consumption Experience. The quality of both streaming and downloadable video content is surprisingly good. Let the leaders in content share with you how cell phones are changing the face of entertainment. Consumer brand czars, technology experts, and carriers alike will share with you the challenges and opportunities ahead in mobile video. See for yourself why Mobile Video is indeed ready for Primetime.
Cassandra Cummings, Windows Digital Media Music & Filmed Entertainment Marketing, Microsoft
Chris Anderson, Product Manager, IGN, Direct to Drive
Gregory Berkin, co-founder, Think Mobile
Heidi Lehmann, Vice President, Content Acquisition and Strategy, Third Screen Media
Scott Stemmerman, Product Marketing Marketing Manager, Entertainment, Sprint/Nextel
Daniel Harris, CEO MediaPass® Network, Moderator
Cassandra Cummings, Windows Digital Media Music & Filmed Entertainm
ent Marketing, Microsoft: Cassandra Cummings is responsible for Windows Media & Entertainment film & music marketing efforts. She drives programs for awareness, preference and adoption of Microsoft’s digital media technology to the Media & Entertainment industry as well as consumers through online digital music and video stores which use Windows technologies. Ms. Cummings develops & oversees co-marketing, promotion, research and new media programs for consumer-based digital audio & video on Windows. In her prior role at Microsoft, Ms. Cummings led the Business Development efforts for Windows Consumer broadcast TV, cable and sports initiatives for digital entertainment. Before joining Microsoft, Ms. Cummings was a senior manager with Caesars Palace in Las Vegas, where her responsibilities included general management, business development and strategy for Caesars Interactive Gaming Division. As part of her tenure with Caesars, she guided the global strategy for Caesars internet sports wagering and new media businesses. Ms. Cummings began her professional career at The Du Pont Company after earning a degree in Computer Science. She also holds an MBA from the Wharton School at The University of Pennsylvania.Scott Stemmermann is the Product Marketing Manger of Entertainm
ent at Sprint. He manages Sprint's wireless Entertainment offerings for applications and multimedia services, as well as overall content and service programming. Sprint is the current leader in wireless digital media, generating more data usage and revenue than any other wireless provider in the United States. In the fall of 2005, Sprint won an Emmy® Award for Outstanding Achievement in Engineering and Development for Sprint multimedia services and launched a national high-speed wireless network called Sprint Power VisionSM. While at Sprint, Scott has held various roles in Corporate Strategy and Finance. Prior to joining Sprint, Scott was in the Banking and Commercial Real Estate fields. Scott has a Bachelor of Arts degree in Marketing from Baker University in Kansas, and earned his Master of Business Administration degree from the University of Missouri in Kansas City.Heidi Lehmann, Vice President, Content Acquisition and Strategy, Thir
d Screen Media: Ms. Lehmann is the chair of the ad standards committee for the Mobile Marketing Association. Prior to joining TSM, Ms. Lehmann was Partner and Managing Director of Emerging Interest, a marketing technology consultancy, where she was responsible for strategy and operations of the firm’s Advertising Road Show, a program that brought marketing technology innovators together with marketing decision-makers. She has held senior business development and sales positions with Artificial Life, a natural language and artificial intelligence "bot" company; Kaon Interactive and Autosite.com. Ms. Lehmann also developed the "Poison Cocktail Club," in collaboration with MIT’s Center for Educational Computing Initiatives. She holds a BA from Hood College and a certificate in Film Production Management from UCLA.Daniel Harris, CEO, MediaPass® Network. As company Founder & CEO, Daniel has been responsible for overseeing all aspects of growth and development for the MediaPass.net Network since its inception. This includes managing a 4 year relationship with Microsoft Corporation. During this time, MediaPass has been a featured content partner within Microsoft’s WindowsMedia.com; and most recently, MediaPass participated in a national press launch at SXSW music conference announcing the launch of its new music video download service. Having secured the exclusive content rights for events including: 2002-2003-2004 American Dance Music Awards, Voodoo Festival, UK’s Mobo Awards, and Ultra Festival, MediaPass.net properties have distributed well over 200 live-on-demand webcasts reaching millions of end-users. This vision for cost-efficiently feeding the content needs of Gen Y - X audiences has resulted in establishing relationships with all of the major music labels. MediaPass has seamlessly integrated its original content with mainstream talent including: Madonna, Missy Elliott, OutKast, Beyonce, Busta Rhymes, Radiohead, ColdPlay, and Red Hot Chili Peppers.
Gregory Berkin, Co-founder, Think Mobile: a Burbank, California leading entertainment and technology company which distributes feature films and other short/long form licensed and secure content for video-enabled mobile devices including personal digital assistants (PDAs), personal media players (PMPs), handhelds and smart phones. Greg also founded Think Digital, Inc. a media and technology company and distributor producing original works for DVD, high definition, VOD and handhelds. <http://www.thinkdigital.tv/>www.thinkdigital.tv Previously, Greg served as Intel Corporation’s DVD Evangelist for more than 6 years, working with Hollywood studios, software developers and the computer industry to make DVD the most successful consumer electronics product of all time. In March of 2000, Greg was named "One of the Top 20 Most Influential DVD Executives Worldwide". Greg earned his MBA with Duke University, sponsored by Intel Corporation and a Bachelors in Computer Science. Greg is also a judge for the Technical and Engineering Emmy Awards. In addition, Greg is producing a feature-length documentary about Las Vegas based on Jack Sheehan’s best-selling book, Skin City.