Thursday, February 9
1:00 PM - 2:30 PM
Session IV:
Inventing Next Generation Communications - Interdisciplinary Collaboration – Computer Science, Engineering, Design & Personal & Social Communication
Doug Rushkoff, Author – Get Back in the Box
John V. Pavlik, Ph.D., Professor and Chair, Department of Journalism and Media Studies, Director, Journalism Resources Institute, School of Communication, Information and Library Studies, Rutgers, the State University of New Jersey
Colleen Macklin, Chair, Communication Design and Technology, Parsons School of Design
Sasha Norkin, Associate Professor of Journalism, Boston University
Stuart Sim, Senior Architect, e-Learning and Collaboration, Sun Microsystems
David Traub, VP Business Development, Vidiva, Moderator
Colleen Macklin, Chair, Communication Design and Technology, Parsons
School of Design: At Parsons, collaborative research projects and partnerships include UNESCO’s Africa Animated project, and LiveSupport, an open source application for grassroots radio broadcasting sponsored by the Open Society Institute. Interaction design for clients such as Citibank, France Telecom, Moët, Thomson. BFA, Media Arts Pratt Institute, graduate studies in computer science, CUNY and International Affairs, The New School.Douglas Rushkoff: Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher
, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other's values. He sees "media" as the landscape where this interaction takes place, and "literacy" as the ability to participate consciously in it. His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, and Coercion, winner of the Marshall Mcluhan Award for best media book. Rushkoff also wrote the acclaimed novels Ecstasy Club and Exit Strategy and graphic novel, Club Zero-G. He has just finished a book for HarperBusiness, applying renaissance principles to today's complex economic landscape, Get Back in the Box: Innovation from the Inside Out. He has written and hosted two award-winning Frontline documentaries - The Merchants of Cool looked at the influence of corporations on youth culture, and The Persuaders, about the cluttered landscape of marketing, and new efforts to overcome consumer resistance. Rushkoff's commentaries air on CBS Sunday Morning and NPR's All Things Considered, and have appeared in publications from The New York Times to Time magazine. His column on cyberculture is distributed globally through the New York Times Syndicate. Rushkoff founded the Narrative Lab at NYU's Interactive Telecommunications Program, and lectures about media, art, society, and change at conferences and universities around the world. He is Advisor to the United Nations Commission on World Culture, on the Board of Directors of the Media Ecology Association, The Center for Cognitive Liberty and Ethics, and as a founding member of Technorealism. He has been awarded Senior Fellowships by the Markle Foundation and the Center for Global Communications Fellow of the International University of Japan. He regularly appears on TV shows from NBC Nightly News to Larry King and Bill Maher. He is writing a new monthly comic book for Vertigo, and developed the Electronic Oracle software series for HarperCollins Interactive. Rushkoff is on the board of several new media non-profits and companies, and regularly consults on new media arts and ethics to museums, governments, synagogues, churches, and universities, as well as Sony, TCI, advertising agencies, and other Fortune 500 companies. Rushkoff graduated magna cum laude from Princeton University, received an MFA in Directing from California Institute of the Arts, a post-graduate fellowship (MFA) from The American Film Institute, and a Director's Grant from the Academy of Motion Picture Arts and Sciences. He has worked as a certified stage fight choreographer, and as keyboardist for the industrial band PsychicTV. He lives in Park Slope Brooklyn with his wife, Barbara, and daughter Mamie.Dr. John V. Pavlik is professor and chair of the Department of Journalism and Media Studies at the School of Communication, Information and Library Studies,
Rutgers, the State University of New Jersey. He is also director of the Journalism Resources Institute, also at Rutgers. He is the former executive director of The Center for New Media at the Columbia University Graduate School of Journalism, where he was also a professor. He is also a past contributing producer at Fathom, Columbia University's digital knowledge company. In 2001, he was a visiting professor of digital media at Radio-Television Hong Kong, and in 2000, he was appointed the inaugural Shaw Foundation Visiting Professor of Media Technology at Nanyang Technological University, Singapore, where he spent July 2000. Previously, he served as the director of the School of Communication at San Diego State University. While in San Diego, Pavlik was co-chair of San Diego Mayor Susan Golding's City of the Future committee InfoSanDiego, an integrated online information service for the San Diego-Baja region. From 1995-2000, Pavlik held an appointment as a senior fellow at the San Diego Supercomputer Center, one of two national supercomputer centers supported by the National Science Foundation. From 1988-1994 he was the associate director for Research and Technology Studies at The Freedom Forum Media Studies Center at Columbia University. From 1982-1988, he was an assistant professor of communication and graduate studies director at the Pennsylvania State University. Among his accomplishments, Pavlik and his students worked with APBNews on a collaborative project to use 360 degree video and other new media tools to report via the Internet on the 1999 slaying of West African immigrant Amadou Diallo. Pavlik has taught a variety of courses on journalism, media, technology and society. At Rutgers, his courses include Research Foundations, a course introducing doctoral students in communication the foundational principles in theory and methodology, Media Ethics, Exploring New Media, and Media Studies: Theory and Practice. Pavlik is the author of numerous scholarly and professional publications, including articles on new media technology, journalism, and health communication. He served as a media observer in the first post-U.S.S.R. democratic elections in Ukraine in 1994. He is also a Faculty Research Associate, The Columbia Institute for Tele-Information ( C.I.T.I.), Columbia University School of Business, Senior Research Associate, Institute for Learning Technologies, Teachers College, and a member of the advisory board to Hampshire's Internet Journalism Project (IJP) and Kinecta Corporation (<http://www.kinecta.com)/>www.kinecta.com). He is past chair of the Columbia University Web Advisory Committee. Pavlik's Ph.D. in mass communication (1983) is from the University of Minnesota, where he wrote his dissertation on the role of the media in the Minnesota Heart Health Program, a ten-year community-based research program funded by the National Institutes of Health. Pavlik lives in Cold Spring, NY with his wife, Jackie, and daughters, Tristan and Orianna. He was born in Racine, Wisconsin, September 25, 1956, and is a 1978 graduate of the School of Journalism and Mass Communication at the University of Wisconsin at Madison.David Traub, VP Business Development, Vidiva: Davi
d earned a Masters in Education in 1990 from Harvard University, while conducting simultaneous class-work in interactive cinema and AI-based narrative at the MIT Media Lab. In 1984 he earned his undergraduate degrees in rhetoric and film with honors from the University of California at Berkeley, concluding with an honor thesis focusing on the use of film and television in education. His primary focus: the aggregation and delivery of "social and emotional" and other learning-centric applications/content via mobile phones, thin clients/PCs, TVs and videogames. He is currently writing the book: "17 Questions to Why You Are Here" as an introduction to his proprietary "mythological evaluation tool" that will be an example of such "augmentative" interfaces. In the real world, David has 20-years of experience as a digital media-oriented business development executive, investor, venture catalyst, and/or board member to over 35 startups/private equity companies. He has co-raised and deployed nearly $30 million dollars in support of these ventures. David has created digital media as an co-founder executive and/or executive producer of digital products across a wide variety of clients such as EMI North America, MCA Records, Philips/Polydor, Microsoft/ MSN, Apple Computer and many others. He is also an author of nearly 50 articles and reports on the evolution of the digital domain for trade publications, professional books and institutional clients; and a speaker who has given nearly 50 forward-looking keynote and other speeches throughout the world for clients such as the EU, the Swedish and Canadian Governments, TV Globo (Brazil), the National Institute of Film in Denmark, Viacom, US West, Mercedes/Siebold, The Broadband Content Development Forum and numerous other economic development agencies and universities.