11:00 AM - 12:15 PM
Session A:
Mobile Music & Video Make-Over – As Mobile and Entertainment Industry Merge – TV, Music and Movies
Who would have suspected that the world of mobile – that cell phone phenomena of a few years ago would emerge as the most powerful force in the entertainment industry, rivaling TV and DVD as the front runner in consumer choice. Mobile as a communications device has now been superceded by mobile as a fully functional entertainment provider, emerging as a primary source of music, sports, music, news and video. And video is now only beginning to take shape, from the mobile device as a video phone player to distributor of video clips, sporting events and TV shows specifically designed for mobile delivery. In this session, we will bring together a group of executives from the TV, music and mobile industry who are on the front line of investment and development in the key mobile and entertainment projects in the world. Video, music and mobile are our future – in this session we will get a glimpse of what that future will look like.
Michael Boyd, Senior Director of Programming, QUALCOMM MediaFLO
Greg Clayman, V.P. Wireless Strategies and Operations, MTV Networks
Bryan Biniak, Senior Vice President/General Manager of Wireless, AGInteractive & President, Agmobile, American Greetings Corporation
Larry Shapiro, Executive Vice President and General Manager, North America Mobile, Walt Disney Internet Group (WDIG)
Chris Jo, Senior Director, Music Services, WiderThan
Peter Bernard, Group Manager, Mobile and Embedded Devices Division, Microsoft
Kenneth M. Leon, Senior Director, Telecommunications and Utilities Group, Standard & Poor's Equity Research, Moderator
Michael Boyd, senior director of programming for QUALCOMM MediaFLO, is
responsible for managing all aspects of content provider partnerships. Boyd has 15 years of experience in wireless communications, focusing on wireless content over last five years. Before joining QUALCOMM in 2003, Boyd served as CEO of Wireless Multimedia Solutions and as VP of business development at Summus, Inc. From 1989 through 1996, he held multiple management positions at IBM, receiving a "General Manager’s Award" for launching the first PCMCIA Wireless Modem. Boyd holds a BS degree in electrical engineering from North Carolina State University and an MBA from the University of North Carolina at Chapel Hill. QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.Greg Clayman, Vice President, Wireless Strategy and Operations, MTV Networks: As Vice President of Wireless Strategy & Operations for MTV Networks, Greg is responsible for managing the overall strategic direction and day-to-day business and product development, operations, and partnership management aspects of the mobile media business for the MTV, Vh1, CMT, Comedy Central, and LOGO brands. Prior to MTV, Greg co-founded Upoc Networks and served as its Vice President of Marketing, Sales, and Business Development. Founded at the end of 1999, Upoc has since become one of the top wireless media, marketing and community providers in the US - over a million consumers use its services, and it accounts for almost 5% of all the SMS traffic in the United States.
Kenneth M. Leon, Senior Director, Telecommunications and Utilities Group, Standard & Poor's Equity Research: Kenneth M. Leon joined Sta
ndard & Poor’s U.S. Equity Research Services in March 2003. He is a director of Standard & Poor’s Telecommunications Group. He also follows the Wireless Services and Telecom Equipment Industries where he has spent over 20 years covering the broad telecommunications services and equipment sectors. Prior to joining Standard & Poor’s, Ken was a global sector head of Telecommunications and a senior equities analyst at ABN AMRO for the last six years. Most of his 20-year research experience was at Bear Stearns and Lehman Brothers. He was recognized as a three time, Institutional Investors Magazine All Star Analyst in Wireless and a four time Wall Street All Star. Ken is a CPA, and holds a BS and MBA from New York University.Peter Bernard, Group Manager, Mobile and Embedded Devices Division, Mic
rosoft Corp.,: As Group Manager for Application and Services Product Marketing at Microsoft Corp., Peter Bernard is responsible for marketing a range of innovative Microsoft applications as well as the developer platform that powers a wide variety of devices such as phones, personal digital assistants and portable media players. The division’s mission is to build a new platform business in areas such as Microsoft® Windows Mobile™-based Smartphones and Pocket PCs and a variety of embedded Windows® Powered devices running Windows CE and Windows XP Embedded. These devices support a range of usage scenarios such as mobile information work, media and entertainment, MSN® communications services, and line of business applications development, and can be used in different modes such as speech mode in cars or with location services while on the go. During the last 15 years, Peter Bernard has held a variety of pioneering positions in the mobile industry and has been granted several patents and has patents pending in areas including power management, electronic imaging and mobile security. Prior to Microsoft, Mr. Bernard was Chief Product Officer at Insignia, responsible for directing the definition, implementation and evolution of Insignia's J2ME and mobile device management products and marketing for mobile operators and device manufacturers. He served for three years on the Java Community Process Executive Committee, one of fifteen people that drive the definition of "what is mobile Java" and was actively involved in the QUALCOMM BREW and Symbian eco-systems. Prior to Insignia, Mr. Bernard served as Vice President of Products and Marketing at E-Color, a high performance image server software company. E-Color now powers Sprint PCS Vision's photo sharing service as part of Lightsurf, Inc. Previous to E-Color, Mr. Bernard was responsible for mobile and embedded marketing and product strategy at Phoenix Technologies for firmware solutions targeted at mobile consumer electronics and industrial devices. Mr. Bernard speaks regularly at wireless and telecom industry events and conferences. He holds a B.S. in Computer Engineering from Boston University.Bryan Biniak is the Senior Vice President and General Manager of the mob
ile division of American Greetings Interactive (AG Interactive). Biniak is responsible for all wireless initiatives including technology and application development, content licensing and creation, content distribution, marketing and sales. As part of AG Interactive, Biniak recently created exclusive partnerships with high-profile brands such as Def Jam, Univision and Fuse TV and has overseen acquisitions of key content providers including MIDI RingTones and European powerhouse, K-Mobile. The division employs more than 120 people worldwide in the United States, France, Spain, Germany, Belgium and the United Kingdom. AG Interactive is the digital subsidiary of American Greetings Corporation, a $2 billion a year, publicly traded company. It distributes its products through 700 retail stores and management of over 6 million linear square feet of retail space in over 115,000 retail outlets including Target, Wal-Mart, Kmart, and Albertsons. American Greetings creates products for over 150 brands including Disney, Warner Bros., Nickelodeon and Sports Illustrated among others. AG Interactive has over 127 million unique visitors a year and includes AmericanGreetings.com, Bluemountain.com, eGreetings.com and Beatgreets.com. The company also serves as the exclusive greeting card publisher for MSN, Yahoo, AOL and Earthlink, among others. American Greetings’ New Ventures division includes Create & Print, Instant Messaging and Email products and services. Formerly, Biniak served as Executive Vice President of Sales and Marketing for Moviso, a wireless subsidiary of Vivendi Universal. Biniak was involved in the sale of Moviso to InfoSpace in January of 2002, which was acquired for $25 million. In addition, Biniak served as Chief Operating Officer of Premium Wireless Services, the predecessor to Moviso, which owned and operated YourMobile NetworksÑü a consumer Internet portal that has distributed over 100 million ringtones to over 15 million consumers in 85 countries around the world. Biniak negotiated its sale to Vivendi Universal for $15 million. Biniak founded and served as Chief Executive Officer of China-based MusicZone - a mobile media services company serving wireless carriers, device manufacturers, and media companies in China, Hong Kong, and Taiwan. Additional positions include Vice President of the MIT Media Lab spin-off called Harmonix Music Systems based in Tokyo and Los Angeles; Director of Entertainment and Technology for Marlar International; Vice President of Business Development for the Motion Picture Corporation of America; and an executive at Trimark Entertainment. Biniak currently serves as a member of the Cellular Telecommunications Industry Association’s (CTIA) Executive Committee, Chairman of CTIA’s Downloadable Content Committee, as well as the Co-founder of the Mobile Entertainment Institute at the University of Southern California. Biniak holds a bachelors degree in International Relations, Business & Economics from Boston University and attended the University of Ceara inLarry Shapiro, Executive Vice President and General Manager, North A
merica Mobile, Walt Disney Internet Group (WDIG): Larry Shapiro is executive vice president and general manager, North America Mobile for the Walt Disney Internet Group (WDIG). He leads all distribution and technology partnership activities for the company, manages the businesses, U.S. based wireless business, CRM business services and customer support services. Shapiro also serves as the WDIG general counsel and is responsible for its human resources and public affairs functions. A key player in the formation of the Walt Disney Internet Group, Shapiro previously served as executive vice president, business development and operations for Disney's online unit, Buena Vista Internet Group (BVIG). Prior to the November 1999 merger of Infoseek Corporation and BVIG, Shapiro was senior vice president, business and legal affairs for BVIG. He joined the company as vice president-counsel within Disney's corporate legal department, where he led numerous transactions, including Disney's acquisition of Starwave Corporation and its 1998 investment in Infoseek. Before joining Disney, Shapiro was an associate at two Los Angeles-area law firms: Weil, Gotshal & Manges, and O'Melveny & Myers. Shapiro graduated from the University of Pennsylvania and holds a J.D. from the University of Michigan.