Thursday, February 9 12:30 PM - 1:45 PM Session B: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Adam Gerber, Vice President, Ad Products & Strategy, Brightcove Cindy Johanson, Senior Vice President, PBS Interactive and Education John Roberts, Associate Vice President, Product Development, CNET News.com, CNET Networks Inc. Bob Kernen, Advanced Media Projects Manager, A & E Television Networks Bart Feder, CEO and President, The FeedRoom Nicholas Troiano, VP of Business Development, Maven Networks Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator Cindy Johanson, Senior Vice President, PBS Interactive and Education: Cindy Johanson is responsible for extending PBS content across a growing number of media platforms, increasing its value for the home and classroom. Ms. Johanson has led the creation and on-going development of PBS's Internet presence since its launch in 1995 and growth to one of the most popular "dot-org" content sites in the world. The winner of several Webby Awards, pbs.org consists of more than 1,300 Web sites, 4,500 lesson plans correlated to state and national standards, and links to more than 170 local PBS station sites. Ms. Johanson's responsibilities include digital content ventures including broadband business models, VOD, DVR, and digital curriculum applications. Additionally, her team has led the development of innovative digital channel models including PBS Kids Sprout and the PBS HD channel. Ms. Johanson's online experience dates back earlier than most can claim - in 1989 she coordinated customer support for Learning Link, a text-based service accessed via 300 baud modems. John Roberts, Associate Vice President, Product Development, CNET News.com, CNET Networks Inc.: John Roberts is the associate vice president of product development for CNET News.com, the leader in technology news and winner of the 2004 National Magazine Award for General Excellence Online. Roberts introduced the CNET News.com RSS feeds (http://rss.news.com/) in early 2000. During his 12 years of professional online experience, Roberts has developed membership and personalization systems for Snap.com/NBC Internet. He worked at The Atlantic Monthly, first as a staff editor, and then bringing the award-winning magazine online, first on AOL (1993) and then the web (1995). He also served as the first webmaster for Fast Company magazine. Personal musings may be found on his blog, clock. Bart Feder is CEO and President of The FeedRoom, the leading digital media communications company that enables clients to communicate more effectively with video online as well as through other technology platforms and devices. Before becoming CEO of The FeedRoom, Bart served as the company's Senior Vice President and General Manager. He joined The FeedRoom in June 2000 following 25 years in broadcast management and production, most recently as News Director at WABC-TV, the Disney/ABC flagship station in New York. Before entering news management in 1986, Bart was a newscast and specials producer in New York and Boston and received several Emmy and Associated Press Awards and an International Film and Television Festival of New York Gold Medal for Newscast Production. Bart, his wife and three children reside in Ridgewood, New Jersey. Adam Gerber, Vice President, Ad Products & Strategy, Brightcove: Adam is responsible for developing and implementing advertising products, strategies, and initiatives at Brightcove by working collaboratively with publishers, affiliates, and marketers to identify next-generation consumer touch-point opportunities. He also represents Brightcove in industry consortiums and standards committees. Adam is widely recognized as a leader in interactive media and new media advertising with over 15 years of agency media planning and buying experience – almost half focused on emerging platforms. Adam brings extensive agency/marketer expertise to Brightcove’s executive team. He joins Brightcove from Mediavest Worldwide, where he led emerging media and advanced TV initiatives on behalf of some of the largest global consumer packaged goods marketers including Proctor & Gamble. Prior to joining Mediavest, Adam held positions at DMB&B, J. Walter Thompson, AOL, Ammirati Puris Lintas, and Mediaegde:cia working with Fortune 100 companies including UPS, Unilever, Burger King, and AT&T. Adam has been recognized by Mediaweek as a Media All-Star, and he serves on a number of industry advisory groups and standards committees. His extensive industry leadership through various organizations and events positions him as an ideal evangelist for the transition to the distributed video model Brightcove is developing. A 1990 graduate of Boston University with degrees in both Journalism and International Relations, Adam lives in Manhattan with his wife Sarah and son Maxwell. Bob Kernen, Advanced Media Projects Manager, A & E Television Networks: Robert Kernen is in charge of new platform development at A&E Television Networks where he oversees a diverse slate of projects including broadband, interactive and advanced television products, games and other emerging platforms. Robert Kernen's career has been nothing if not multimedia. He began in radio, won an Emmy for his writing for TV, and has worked in the Internet for the past 9 years, producing numerous sites and doing pioneering work in broadband and interactive television. Along the way, he has also been a filmmaker, and a published author. Prior to AETN he was Director of Broadband for Women.com Networks, where he created the popular parenting web site "Crayola FamilyPlay", and led the company's efforts in developing new programming for broadband Internet distribution. Bob began his Internet career as Senior Producer of Entertainment and Children’s Programming at WebTV Networks in Palo Alto, California. In this position, he oversaw projects with partners like TV Guide, E! Online and PBS. A graduate of the University of Southern California Film School, Kernen spent his pre-Internet years creating radio programming and working in children’s television. Shahid Khan, Partner, Interactive Broadband Consulting, LLC: Shahid Khan is responsible for developing and leading major client engagements, particularly in the Content space, and is also responsible for the firm's PR and Thought Leadership. Shahid is a seasoned Business and Operations Strategist with strong technology underpinnings and expertise in the Media & Entertainment, Telecommunications and Information Technology industries. He is an acclaimed thought leader, who has been focused on the Digital Media and eBusiness for the last decade, as well as on how disruptive technologies such as internet, broadband, IP and mobile are impacting the Media Industry. He has spent his career of managing senior level executive relationships and working with clients to diagnose their strategic, operational and technological issues and develop innovative solutions to address them. Over the course of his career, Shahid has served leading Media firms such as Bertelsmann, Sony BMG, Warner Music Group, Thomson, Viacom, RIAA, etc. Prior to joining IBB Consulting, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting) in the Media & Entertainment Industry Practice, responsible for leading BearingPoint’s client relationships and engagements in the Entertainment and Information Services industry segments, and for leading the development of the firm’s Solutions and Thought Leadership in the Digital Content space. Previously, Shahid was a Client Services Partner at IBM Global Services (IGS), where he led the activities of the various arms of IGS focusing on East Coast based Publishing and Entertainment clients. Shahid has also worked at ZEFER, Deloitte Consulting and McGraw Hill, where he participated in and managed Business Strategy, Process Reengineering and IT projects. Shahid holds an MBA in Marketing and Finance from NYU’s Stern School of Business and is a Fellow at U. Penn’s Wharton School of Business. He has published numerous white-papers and articles on topics pertinent to the Media & Telecoms Industry. He is a frequent speaker at leading industry conferences, often quoted in industry publications. Shahid serves on the Board of two technology firms in the mobile and enterprise software space, as well as non-profit organizations that focus on literacy and entrepreneurship.