Thursday, February 9 12:30 PM - 1:45 PM Session A: Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace The music industry and the mobile community were made for each other. We got an inkling of it twenty years ago when the Walkman changed the way people listened to music, but we didn’t understand just how it would emerge until a couple of hundred million wirelessly connected handheld devices got sold to the consumer in one year. That is a whole other story. As a result of the mobile explosion, music and the consumer experience is about to take on a whole other relationship. With music as ringtone, mobile device as retail provider, mobile device as radio player, mobile device as music library, the consumer will be fully immersed in a mobile music experience. In this session we will not only address the question of mobile device as a musical provider, we will address the issue of revenue generation in that process. With the industry experts in the session representing all sides of the mobile revenue question, it is bound to be informative. Thomas Gewecke, SVP, Digital Business Group, Sony BMG Mike Brochu, CEO, Loudeye Thomas V. Ryan, Senior Vice President, Digital & Mobile Strategy and Development, EMI Music Jonathan Kim, SVP Product & Services, WiderThan, Inc. Richard Conlon, Vice President, Marketing and Business Development, Media Licensing, BMI Chad Hodge, Group Manager for Media & Entertainment, Microsoft Daniel Harris, CEO, MediaPass® Network, Moderator Thomas Gewecke, SVP, Digital Business Group, Sony BMG: Thomas Gewecke oversees the development of Sony BMG's digital revenues worldwide. He is directly responsible for all relationships with digital partners and revenues generated in the U.S., as well as for coordinating the international digital business development in countries outside the U.S. through a regional presence in Europe and Asia. Mr. Gewecke oversees BMG's current U.S. Digital Marketing and Licensing Group, and continues to oversee his current direct reports from Sony's mobile business as well as Sony Music's EMD business. He lead the GDB's support of Sony's international digital efforts, working closely with the regional and territory teams, with the ERO team reporting directly to him. Previously Mr.Thomas served as Senior Vice President, Business Development, Sony Music Digital Services, since 1999. Thomas V. Ryan, Senior Vice President, Digital & Mobile Strategy and Development, EMI Music: Thomas V. Ryan is senior vice president of digital & mobile strategy and development at EMI Music. In this role, Ryan oversees the company’s worldwide digital and mobile strategy and is responsible for growing the company’s businesses in these areas by defining new business models, negotiating partnership deals, and collaborating closely with EMI’s operating companies around the world. In his previous role, Ryan ran the digital business development group for EMI Music North America. An accomplished entrepreneur and digital music pioneer, Ryan was named last year as one of "Ten to Watch in Mobile Content" by Mobile Content News. Prior to EMI, Ryan led mobile music strategy and business development as a full-time consultant for Virgin Mobile USA, a joint venture between Virgin Group and Sprint PCS. During Ryan’s tenure, Virgin Mobile was the largest seller of mobile music products in the US on a per-subscriber basis and was named by Billboard as "the most aggressive mobile music marketer." Before Virgin Mobile, Ryan served as co-founder and chief music officer of Cductive, one of the first Internet retailers of music downloads and custom CDs. In late 1999, Ryan sold the company to eMusic, which was subsequently acquired by Universal Music Group. Prior to Cductive, Ryan lived in Europe for five years, where he served as commercial director for an international trading company. He holds a BA in Government from Dartmouth College and an MBA from INSEAD in France. Michael A. Brochu, President and CEO, Loudeye: Mr. Brochu brings over 20 years of senior level experience to Loudeye including top management, executive and directorship positions in emerging growth technology, software and digital entertainment companies. Prior to joining Loudeye, Mr. Brochu served as chairman, president and chief executive officer of Primus Knowledge Solutions, Inc., a Nasdaq-traded e-business and e-service solution provider. Under his leadership, he transformed the company from a small business with a single product into a publicly traded company with a market-leading software suite, a European presence, and a Global 2000 customer base. Mr. Brochu guided Primus into becoming one of the first technology companies in the country to transfer its client-server software solutions to the Web. Mr. Brochu was instrumental in engineering the 2004 sale of Primus to ATG to create the industry’s most complete e-business solution platform. Prior to joining Primus, Brochu was the president of Sierra On-Line Inc., one of the world's largest publishers of interactive entertainment, educational and home productivity software. At Sierra On-Line, Mr. Brochu led efforts to grow revenues by over 300%, leading to the sale of Sierra On-Line to CUC International for $1.1 billion. He currently serves on the boards of the WSA, the largest technology trade association in Washington State and several public and private technology companies. Brochu also sits on the advisory boards for two venture capital firms. Richard Conlon is the Vice President of Marketing and Business Development, Media Licensing for BMI. Conlon leads the new media licensing group at BMI which is responsible for generating royalty revenue from digital media platforms on behalf of BMI represented songwriters, composers and music publishers. He also supervises BMI's marketing and communications outreach to BMI's traditional media customers including radio, television and cable. Under his direction, BMI's digital licensing group has negotiated agreements for a wide variety of leading digital media properties including Yahoo, MSN, MP3.com, AOL, pressplay, and others. In addition, the team has negotiated royalty agreements with leading mobile entertainment providers for ringtones and other entertainment and information services delivered to cell phones . Conlon's team also spearheaded the first music industry online licensing utility, The Digital Licensing Center, offering totally electronic click - through copyright licensing agreements. He is often cited as an industry source on digital media rights issues in leading trade and consumer publications including The New York Times, Forbes, USA Today, Reuters, The Associated Press, Wired, The Financial Times, The Industry Standard, Billboard, KPFK-AM , The Chicago Tribune, C-Net and many others. Prior to joining BMI, Conlon was a television marketing consultant to SET, Viacom's Pay Per View production and marketing arm where he managed trade and consumer marketing and promotion for live music and sporting Pay Per View events. He also served as Vice President Affiliate Sales and Marketing for The Learning Channel cable network. He holds a Masters Degree in Communications Management from The Annenberg School of Communications at The University of Southern California and B.A. in English from Boston College. Daniel Harris, CEO, MediaPass® Network. As company Founder & CEO, Daniel has been responsible for overseeing all aspects of growth and development for the MediaPass.net Network since its inception. This includes managing a 4 year relationship with Microsoft Corporation. During this time, MediaPass has been a featured content partner within Microsoft’s WindowsMedia.com; and most recently, MediaPass participated in a national press launch at SXSW music conference announcing the launch of its new music video download service. Having secured the exclusive content rights for events including: 2002-2003-2004 American Dance Music Awards, Voodoo Festival, UK’s Mobo Awards, and Ultra Festival, MediaPass.net properties have distributed well over 200 live-on-demand webcasts reaching millions of end-users. This vision for cost-efficiently feeding the content needs of Gen Y - X audiences has resulted in establishing relationships with all of the major music labels. MediaPass has seamlessly integrated its original content with mainstream talent including: Madonna, Missy Elliott, OutKast, Beyonce, Busta Rhymes, Radiohead, ColdPlay, and Red Hot Chili Peppers.