Thursday, February 9 12:30 PM - 1:45 PM Session B: The Piracy Freight Train: As Entertainment, The Law & The Technology Collide While there may be no short term fix when it comes to the evolving relationship of the digital technologies and its impact on music, film and information content distribution, what we can perhaps all agree on is that it is becoming a more sophisticated and complex relationship. As broadband grows, with it come not only threats to rights holders, but also potential solutions and new attitudes in public behavior. All the news is not bad. While the adversarial positions in the legal process may not be softening and the legislative proposals continue to weave through the system, there are many factors in the technological space as well as in the marketplace which may come to mitigate or even change the flow of history. In this session, we bring together a group of the primary players in the field, looking to exchange ideas and give us a roadmap for the future. Fritz E. Attaway, Executive Vice President and Washington General Counsel, Motion Picture Association of America, Inc Michael Petricone, VP Government Relations, CEA Consumer Electronics Association Mitch Singer, Executive Vice President, Digital Policy Group of Sony Pictures Entertainment Inc. Randall Crockett, Senior Vice President, DRM Networks Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA) Michael Weiss, President & CEO, StreamCast Networks David E. Leibowitz, Managing Partner, CH Potomac, Moderator Fritz Attaway is Executive Vice President and Washington General Counsel of MPAA. Reporting to President and CEO, Dan Glickman, Attaway provides legal advice and direction for all federal public policy activities of the association. Attaway also participates in the management of worldwide public policy interests for the association and its member companies. The issues of primary concern to MPAA include communications, copyright, and international trade matters impacting MPAA member companies. Attaway joined MPAA in 1976 after serving as Attorney-Advisor in the Cable Television Bureau of the Federal Communications Commission where he was involved in numerous rulemaking proceedings concerning cable television and pay TV. He was promoted to Vice President of Congressional Affairs in 1978, was named Senior Vice President in 1986, and Washington General Counsel was added to his title in 1993. He has held the post of Executive Vice President since 2000. In addition to his position at MPAA, Attaway is an officer of the Motion Picture Association which represents MPAA member companies abroad, and serves on the board of directors of The Copyright Collective of Canada. Attaway is currently a member of the Advisory Committee on International Communications and Information Policy of the U.S. State Department. In 1970 Attaway commenced his legal training at the University of Chicago where he was awarded a National Honors Scholarship. He received his J.D. Degree in June of 1973. Attaway is a member of the District of Columbia and Federal Communications Bar Associations and is admitted to practice before the Supreme Court of the United States, U.S. Court of Appeals for the D.C. Circuit, District of Columbia Court of Appeals, Supreme Court of the State of Idaho, and United States District Court for the District of Idaho. Attaway received his primary and secondary education in Caldwell, Idaho and attended The College of Idaho where he received a B.A., with honors, in 1968. He majored in political science and business administration. Attaway was born on July 12, 1946 in Detroit, Michigan and was raised in Caldwell, Idaho. He resides in Falls Church, Virginia, with his wife, Pembroke. MPAA is an assembly of seven of the world's largest producers and distributors of theatrical films, TV programs, and home video entertainment. They are Sony Pictures Entertainment Inc.; The Walt Disney Company; Metro-Goldwyn-Mayer Inc.; Paramount Pictures Corporation; Twentieth Century Fox Film Corp.; NBC Universal; and Warner Bros. Mitch Singer is the Executive Vice President of the Digital Policy Group of Sony Pictures Entertainment Inc. The Digital Policy Group was formed to coordinate digital policy across all Sony Pictures' businesses. Mitch focuses on emerging and disruptive technologies and evaluates and develops adaptive business models to stay ahead of the technological curve. Mitch has been involved in digital rights management from the launch of DVD and has been the lead negotiator for Sony Pictures in content protection technology licensing such as Digital Transmission Copy Protection (5C), Copy Protection for Pre-Recorded and Recordable Media (4C), High Definition Content Protection (HDCP), Blu-Ray Recordable and many others." Michael Petricone, Vice President, Consumer Electronics Association: Michael Petricone is the vice president of technology policy for the Consumer Electronics Association (CEA) where he manages the government and legal affairs department. In his position, Michael is responsible for developing and implementing the public policy priorities of CEA. He represents the technology industry's position before Congress, the Executive Branch and administrative agencies on issues such as digital rights management, broadband, and privacy. Mr. Petricone is a frequent public speaker on issues impacting the consumer electronics industry. Mr. Petricone received his law degree from Georgetown University Law Center and his undergraduate degree from Tufts University. He resides in Washington D.C. CEA represents more than 1000 U.S. manufacturers of audio, video, accessories, mobile electronics, communication, information and multimedia products that are sold through consumer channels. CEA also sponsors and manages the International Consumer Electronics Show (CES), the world's largest annual trade event showcasing consumer electronics products. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service. David E. Leibowitz is Managing Partner of CH POTOMAC, a strategic services firm working with companies at the intersection of entertainment, media and technology. Mr. Leibowitz brings almost thirty years of experience in business, law and policy issues facing the entertainment, new media, consumer electronics and information technology industries. Among other activities, Mr. Leibowitz serves as a senior advisor to Gotuit Media, Motorola, National Datacast, Gibson Guitar, Peppercoin, myMPO, and Demand ID Systems. Mr. Leibowitz also has worked with other clients, including BMI, 13 Colonies Software (since purchased by a large enterprise software company), CD Intelligence, and Neurok Optics. Earlier in his career, Mr. Leibowitz Co-Founded VERANCE and served as it Chairman. VERANCE offers innovative technology solutions to protect, manage, and monitor audio and audiovisual content, including broadcast monitoring and verification, copy protection and content management. Before that, Mr. Leibowitz was Executive Vice President and General Counsel of the Recording Industry Association of America (RIAA), responsible for business and legal issues facing the industry with particular emphasis on how to position the industry to utilize new physical and electronic format systems. During this period, Mr. Leibowitz chaired the worldwide recording industry’s International Steering Committee on DVD Audio, the RIAA New Technology and Multimedia Committee and the RIAA Legal Committee. Prior to his work at the RIAA, Mr. Leibowitz was a partner in the Washington, D.C., law firm Wiley Rein & Fielding representing a number of Fortune 100 media and entertainment companies. Mr. Leibowitz also has served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office. Randall Crockett, Senior Vice President, DRM Networks: With over 25 years of experience promoting products through the entertainment industry, Randall Crockett has recently worked to develop methods of distributing entertainment and information to the masses through the use of the Internet. As a director of DRM Networks, he now uses his expertise to promote secure methods of distribution that allow for new and innovative business models. Randall began his career in entertainment by promoting events in Southern California for the legendary Mickey Thompson where he managed the Off-Road Championship Grand Prix and the Superbowl of Motocross. After the death of Mickey Thompson, Randall founded one of the worlds first event marketing firms, PR Crockett in Irvine, California. PR Crockett topped out at 75 employees and worked closely with both events and the sponsors of those events including, Coors, Proctor and Gamble, Dodge, The City of Los Angeles Marathon, Long Beach Grand Prix, American Heart Association and many more. In all, PR Crockett provided resources and sponsorships for over 100 events annually. PR Crockett was eventually sold and Randall moved to Aspen, Colorado with the intention of skiing and relaxing for a bit but quickly found himself engaged in the start up of many other businesses centered on the recreation market. Eventually this brought him again to involvement with live events though this time focused on concert and festival promotions. In 1998, Randall was recruited to join the newly established management team at the Celebrity Theatre, a world class entertainment venue in Phoenix, Arizona. Utilizing his expertise in marketing, the Celebrity Theatre quickly grew to over 100 shows a year most of which sold out. Provided with that success, Randall partnered with other visionaries and founded a new concept in entertainment to bring live concerts and sporting events to audiences via the internet. Though early adoption for the Web Theatre concept was limited, Randall continued to pursue and analogize the importance of online media and has been vigilant in developing resources that can accommodate users much like himself, to make online digitals media a accessible to anyone with content. In 2001, Randall took over a division of CWIE Holdings company, the parent company of CCBill where he continued to develop an idea that online media sales would lead the way of digital content sales. Today DRM Networks boast such clientele as Disney, ABC, Peer Impact (which represents the Big 4 Record Labels), Hewlett Packard and many more. Through the DRM system, over 6,000,000 digital media files are distributed and sold monthly. Mr. Crockett is active with many organizations both professionally and as a volunteer that cover a fast area including Broadcasting, Internet Deployment and civic organization. Michael Weiss, President & CEO, StreamCast Networks: Entertainment industry veteran, Michael Weiss first joined StreamCast Networks, formerly known as MusicCity.com, as its President & CEO in April 2000. Weiss was responsible for re-positioning the company from an Internet radio provider into a peer-to-peer powerhouse and the world’s largest peer-to-peer consumer software provider. Under Weiss’ leadership, the company introduced the wildly popular "Morpheus" peer-to-peer file sharing software. Within 4 months of launch, "Morpheus" achieved legendary status: 20+ million users, # 1 most popular Internet software, over 1 million downloads weekly, 2 million daily users, and the # 1 most searched Internet subject. After taking the company to # 1 status, Weiss left the company in September 2001 when it relocated to Nashville, TN and co-founded ShareComm, Inc., a technology start-up venture. Previously, Weiss was founder of WebRadio.com and served as its Vice President & General Manager. WebRadio.com, a subsidiary of GEO Interactive Media Group, Ltd. (GIM:LSE), transmits terrestrial radio stations’ signals on-line through the innovative EMBLAZE "plug-in free" streaming media technology developed by GEO. WebRadio.com was valued at $441 million during Weiss’ tenure. Previously, Weiss was VP, Strategic Marketing for GEO. Prior to GEO, Weiss held several positions at Sirius Publishing, Inc from 1994 to 1998. As Vice President of Entertainment & Business Development, he negotiated and acquired the digital rights to movies and video programs from major motion picture studios, independent production companies and record labels and served as company spokesperson for its MovieCD product line. As VP, Marketing, he played a key role in Sirius' trajectory as a major player in the multimedia industry--growing annual company sales from $100,000 to $22 million within nine months. Previously Weiss spent 16 years in the home video industry.