3:45 PM - 5:00 PM
Keynote Roundtable
Keynote Roundtable State of the Industry - Probing the Future of the Media, Entertainment & Technology Industries
Michael Wolf, President and COO, MTV Networks
William Cella, Chairman & CEO, MAGNA Global Worldwide
Andrew Lippman, Senior Research Scientist, Director, Digital Life, MIT Media Lab
Tracy Dolgin, president and CEO, YES Network
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, Moderator
Introduction by: Geoffrey A. Dodge, Publisher, BusinessWeek
Additional speakers to be Announced
William Cella, Chairman & CEO, MAGNA Global Worldwide: Bill Cella was named Chairman of MAGNA Global, a unique media negotiations, research an
d programming unit, of the Interpublic Group of Companies in July 2001. MAGNA represents an estimated $32 billion in consolidated worldwide billings, is an industry leader in research and analytics and has produced Emmy Award winning programming. Prior to the MAGNA post, Bill was EVP, Director of Broadcast & Programming for Universal McCann North America, responsible for over $2 billion worth of national broadcast time on network, cable and syndicated television. Bill joined McCann in 1994 as Director of the national broadcast AOR for McCann’s Coca-Cola client. In 1997 he was named EVP, Director of National Broadcast, N.A. Before joining McCann, Bill worked for ABC for fifteen years. He began his ABC career as an Account Executive for WXYZ TV (Detroit). It was in 1985 that he joined the ABC Television Network. Prior to leaving ABC, Mr. Cella was Vice President of Sports Sales. Bill is on the Executive Board of the Advertising Council and a member of The Ad Council’s Campaign For Freedom. He is on the Board of NYC & Company, Chairman of the Advisory Board for The Committee for Hispanic Children and Families, and is on the Executive Committee of the Family Friendly Programming Forum. He is also a Board member of the National Kidney Foundation. He has served as Luncheon Chair for the Boy Scouts of America, and as a frequent speaker on various Wall Street business panels. Bill has the distinction of being recognized as a "Media Maven" by Advertising Age, in both 1999 and 2001 and was ranked 7th in the 2002 Electronic Media edition of The Most Powerful People in Television. He has appeared numerous times on CNBC as an industry expert on current trends in the Media business.Michael J. Wolf, President and Chief Operating Officer, MTV Networks: Michael J. Wolf is President and Chief Operating Officer of MTV Networks, appointed to this position in October 2005, where he now leads a wide range of business and technology operations for MTV Networks' 120 channels which reach more 400 million households worldwide in 164 countries and 18 languages. Wolf had long been the leading consultant in the media and entertainment worlds, working with the world’s largest and most influential companies and executives. His move to MTV Networks followed a decade of leading the consulting teams working with the company, involved in virtually all facets of its growth and planning and working closely with MTVN’s long-time management and constituencies. At MTVN, Wolf guides Advertising Sales, Affiliate Sales and Marketing, Business and Strategy Development, Business and Legal Affairs, Finance, Information Systems and Technology, Creative Services, Research and Production Operations. He also is in charge of setting and implementing the MTV Networks’ multiplatform strategy to continue the company’s pioneering tradition of serving its audiences across all screens with the most compelling content. Wolf previously was the Managing Partner of McKinsey & Company’s global Media and Entertainment Practice and served as the top consultant to the CEOs and senior executives and boards of many of the world's leading media, entertainment and internet companies. He also directed many of the most newsworthy and dramatic transactions, strategic alignments and innovations in these industries during the past decade. Before joining McKinsey, Wolf was a Senior Partner with Booz Allen & Hamilton, where he founded and led the Media and Entertainment Practice. He also served on Booz Allen's Board of Directors and Executive Management Committee and was also the firm's Chief Marketing Officer. Author of the influential THE ENTERTAINMENT ECONOMY: How Mega Media Forces Are Transforming Our Lives (Random House) and numerous articles and op-ed pieces, Wolf is a member of the boards of trustees of WNET and WLIW (New York's Public Television Stations), The International Radio and Television Society, the Museum of Television and Radio Media Center and PENCIL (New York's Principal for a Day Program). He is Chairman of the UJA Federation's Entertainment & Media Division. Wolf, his wife and their three children live in Manhattan. MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services–MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi: Saatchi & Saatchi CEO Worldwide Kevin Roberts is a radical optimist, a celebrated author, a motivator, a visionary and an evangelist for the power of world-changing ideas. A champion of unconventional thinking and assumption disruption, Kevin has a formidable record of success as a business leader. Teams he leads revere him for his energy, his uncompromisingly positive and inspirational management style and his extraordinary ability to generate ideas that cut to the heart of any problem. Using multi-media from Saatchi & Saatchi to engage and provoke his audience Kevin is not just a speaker, he is an emotion-in-motion experience in what it takes to succeed. As President of Pepsi in Canada after his team blew away Coke and took Pepsi to number one in the market for the first time ever, he celebrated by machine gunning a Coke vending machine on stage at a sales conference. As COO of Australasian brewer Lion Nathan, he shook up analysts by bringing a real lion on a chain to one of his first briefing meetings. Kevin is the CEO Worldwide of Ideas Company Saatchi & Saatchi, one of the world’s leading creative organizations with 7000 people across 82 countries. Saatchi & Saatchi works with some of the world’s best-performing companies including Procter & Gamble, Toyota, General Mills, Visa International and Novartis. Roberts took up his position with Saatchi & Saatchi in 1997. Under Roberts’ leadership, Saatchi & Saatchi has grown revenue year by year and achieved outstanding success at the Cannes International Advertising Festival. In 2003 Saatchi & Saatchi was named Best Global Network by both Ad Week and Ad Age publications. When he was 32, he became CEO of Pepsi-Cola Middle East; he later became Pepsi’s CEO in Canada. In 1989, Roberts moved with his family to Auckland to become Chief Operating Officer at Lion Nathan, a position he held for seven years. Roberts is the inaugural CEO in Residence at Cambridge University’s business school, the Judge Institute of Management. He is also Professor of Sustainable Enterprise at the University of Limerick, Ireland and in the Waikato Management School at the University of Waikato, New Zealand. The Citizens for NYC awarded Roberts the 2004 New Yorker for New York Award. In November 2004 he was appointed ambassador for the New Zealand United States Council in the US, to complement government-to-government relationships. Kevin is a trustee of the Turn Your Life Around Trust, an Auckland charity that mentors at-risk teenagers, and is a Sponsor Governor of Lancaster Royal Grammar School in the UK, his former school. He is married to Rowena Roberts, and has two daughters and two sons. A New Zealand citizen, he has offices and homes in Auckland, New York and St Tropez.
Andrew Lippman, Senior Research Scientist, Director, Digital Life, MIT Media Lab: Andrew Lippman has a more than thirty-year history at MIT. His work at the Media Lab has ranged from wearable computers to global digital television. Currently, he heads the Lab's Viral Communications program, which examines scalable, real-time networks whose capacity increases with the number of members. This new approach to telephony, sensor interconnection, and broadcasting transfers "mainframe communications" technology to distributed, personally defined, cooperative communicators. In addition, he co-directs MIT's interdisciplinary Communications Futures program. Lippman has directed research programs on digital pictures, personal computers, entertainment, and graphics, and he has served on advisory boards of technology start-ups. Currently, he is on the science councils of both non-profit and for-profit companies addressing global information infrastructures. Lippman established and directs the Digital Life consortium, which focuses on both technical invention and human understanding, and works to create a networked world where communication becomes fully embedded in our daily lives. He has written both technical and lay articles about our digital future and given over 250 presentations throughout the world on the future of information and its commercial and social impact. Lippman received both his BS and MS in electrical engineering from MIT. In 1995 he completed his PhD studies at the EPFL, Lausanne, Switzerland.
Tracy Dolgin, President & CEO, YES Network: Tracy Dolgin was named pres
ident and CEO of the YES Network in September 2004. He is responsible for all aspects of operations for the most-watched regional sports and entertainment television network in the country -- featuring the 26-time World Champion New York Yankees and the 2002 and 2003 Eastern Conference champion New Jersey Nets. Prior to joining YES Network, Dolgin served as managing director and co-head of Houlihan Lokey Howard and Zukin’s (HLHZ) Media, Sports and Entertainment practice. At HLHZ, Dolgin advised clients on issues including valuation, financing, sales and acquisitions, and corporate restructuring. He joined HLHZ in June 2003, following his co-founding of Media Connect Partners, a boutique investment bank acquired by HLHZ. In May 2000, Dolgin was named president of FOX Sports Net, a partnership between News Corporation’s FOX Sports and Cablevision’s Rainbow Media. FOX Sport Net was the country’s first national, regional and local supplier of sports programming, reaching more than 82 million homes through its network of 21 regional sports channels. As President, Dolgin oversaw all operating areas of FOX Sports Net, including marketing, advertising, on-air promotion, programming, production, operations and advertising sales, and also managed FOX owned-and-operated RSNs and FOXSports.com. Under Dolgin’s guidance, FOX Sports Net expanded its distribution to more than 82 million U.S. television homes, increased network advertising sales, and improved its local and national programming to include top-quality production of regional sports news shows, as well as FOX Sports Net’s irreverent sports and entertainment show, BEST DAMN SPORTS SHOW PERIOD. In addition to Dolgin’s FOX Sports Net responsibilities, he oversaw several strategic relationships with sister division FOX Sports, including the creation and development of FOX Sports Radio, FOX Sports Bar & Grilles and FOX Sports Interactive. Dolgin came to FOX Sports Net from parent company FOX/Liberty Cable -- the joint venture between News Corporation and Liberty Media -- where he served as chief operating officer since 1997. At FOX/Liberty Cable, Dolgin was responsible for the operations of the company’s various assets including FOX Sports Net, the FX cable channel, and investments in various other cable channels. Prior to joining FOX/Liberty, Dolgin led FOX Sports’ ground-breaking marketing efforts as executive vice president of marketing. He joined FOX Sports at the News Corporation division’s December 1993 inception. He developed the Emmy Award-winning "NFL on FOX...Same Game, New Attitude" marketing campaign; the "NHL on FOX...Right On The Edge" effort; and orchestrated the most comprehensive marketing campaign in the history of Major League Baseball. Each initiative was the most aggressive effort ever put forth by a network to promote a league broadcast partner, and combined to feature over 100 contemporary NFL, NHL and Major League Baseball stars. Dolgin came to FOX Sports from his position as executive vice President of marketing, FOX Broadcasting Company, which he held since December 1992. In that position, he managed all FOX marketing activities, including promotion, advertising and publicity. Before joining FOX, Dolgin was senior vice president of marketing at HBO Video in New York. Dolgin joined HBO Video as Marketing Manager in 1986, when it was known as Thorn EMI-HBO Video, and remained with the firm, as it became HBO-Cannon Video and then HBO Video in 1988. Prior to entering the sports and entertainment media industry, Dolgin worked at General Foods in product management. Dolgin received a bachelor’s degree in industrial-labor relations from Cornell University, and a master’s degree in business administration from Stanford University.